Hi, and first and foremost, welcome to the Strength Authority!

My name is Luke, and I am both the founder of Strength Authority, and a health and fitness professional who has been in this game a very long time. Within this, I have had the opportunity to help thousands of people achieve their fitness related goals – whether it be losing weight, building muscle, developing strength, or improving athleticism, I have been dedicated to providing my clients with an evidence based and personable approach to help them achieve their goals.

But there was always a bit of an issue.

By training in a one-on-one setting, I could only work with so many people (and impact so many lives). And it was because of this one key fact that Strength Authority was born.

Strength Authority


Strength Authority was founded in the month of June, 2016, with the one core goal of becoming the internets’ authority on all things related to strength training, nutrition, and athletic development.

Within this, it is my goal to provide the health and fitness industry with high quality and easy to apply content, that is backed by scientific evidence – thus improving upon an industry that is (unfortunately) rife with misinformation and poor advice – while also creating a supportive community of likeminded individuals who want to take their personal health and fitness to the next level.

My Journey

  • Deep into my adolescence I was a fairly active kid, participating in sport at school, and enjoying the accolades that came with it. While I wasn’t particularly gifted in physical terms, I had a knack for performing well at both training and on the field – and it was that knack that often got me through a tight situation, even if I was greatly underprepared.
  • As a result, I rarely trained, and paid little (and by little I mean none) attention to what I was eating, assuming that because I was a good athlete I would be fine. But as I got older, I started getting beat by kids who were never as gifted as I was, and I couldn’t understand why.
  • It was during this time that my college sporting prospects began to dwindle, ultimately a result of both my poor work ethic and the vast assumption that in was – and always will be – good enough no matter what. You are no doubt starting to get the picture. By the time I made it to college, while I had an interest in sport, I had no interest in playing sport. As a result, I had put on a few pounds, and my lifestyle was not even close to healthy.
  • During my second semester a classmate of mine invited me out to play some ball, to which I accepted, thinking it might be a bit of fun. Needless to say, I got beaten…. convincingly.
  • It was at this moment I realised that I had really let myself go. I was so sore from casual game of ball I could barely walk – not to mention the fact that during the game I could barely get from one side of the court to the other without the need to grab my knees and gasp for air (I am only stightly kidding). It was from that point on that I took notice of my body and what I was fuelling it with, and realised that I needed to make some changes.
  • I dived head first into the wonderful (and at times somewhat confusing) world of health and fitness, learning absolutely everything I could in regards to both training and diet, and applied it to my life with vigor – keeping what worked well and throwing the others away.
  • By the end of college I had developed both pride in my knowledge, and in my body, of which I had spent years turning into a lean, healthy, machine. It was not long after this point that I started working in my local gym, and the rest – as they say – is history.

Our goal

So with this in mind, I want to give people the knowledge required to make long term positive changes to their lifestyle AND their body’s – allowing them to avoid making the many mistakes I made while also learning from the many positive experiences I have had working within the health and fitness industry.

As such, I would implore you to look around the website and absorb as much quality knowledge as you can, allowing you to apply it to your training and diet – and letting you become the best version of you.


Connect With Us

Strength Authority is being regularly updated every Monday and Friday. We will have a newsletter in place soon that you can sign up to receive notifications when new content is published.

You can also follow us on social media like Facebook, Twitter and Pinterest as we’re active on those channels every single day to answer questions.

If you have any inquiries about SA please contact us here.